Our Commitment to Breastfeeding Support

Evidence shows that infant health begins with breastfeeding. Our health care staff is dedicated to giving you the information, confidence, and skills needed to successfully initiate and continue breastfeeding—both in and out of the hospital. Tuba City Regional Healthcare Corporation has undertaken the steps below in our efforts to support breastfeeding mothers and babies. These steps are recommended by the World Health Organization and United Nations Children’s Fund for hospitals and birth centers aiming to provide the optimal level of care for breastfeeding.

This facility upholds the World Health Organization/UNICEF “Ten Steps to Successful Breastfeeding” published in a joint statement entitled: “Protecting, Promoting and Supporting Breastfeeding: The Special Role of Maternity Services”


World Breastfeeding Week

World Breastfeeding Week (WBW) is an annual celebration which is held every year from August 1 to 7 in more than 120 countries. Events are held worldwide by more than 79 countries with 488 organizations and 406,620 participants for World Breastfeeding Week.

This event is organized by WABA, WHO and UNICEF. WBW goal is to promote exclusive breastfeeding for the first six months of life which yields tremendous health benefits, providing critical nutrients, protection from deadly diseases such as pneumonia and fostering growth and development.

Tuba City Regional Healthcare has taken the initiative to PROMOTE, SUPPORT and PROTECT BREASTFEEDING. On August 7, 2015 from 8am to 12pm on the 3rd floor of OPCC Women Clinic we will be celebrating World Breastfeeding Week by providing information on the benefits of exclusive breastfeeding, giveaways and raffles. Please pass by the Womens Clinic and celebrate with us!



The Ten Steps to Successful Breastfeeding

Every facility providing maternity services and care for newborn infants should:

  1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
  2. Train all health care staff in the skills necessary to implement this policy.
  3. Inform all pregnant women about the benefits and management of breastfeeding.
  4. Help mothers initiate breastfeeding within one hour of birth.
  5. Show mothers how to breastfeed and how to maintain lactation even if they are separated from their infants.
  6. Give infants no food or drink other than breastmilk, unless medically indicated.
  7. Practice rooming-in--allow mothers and infants to remain together 24 hours a day.
  8. Encourage breastfeeding on demand.
  9. Give no pacifiers or artificial nipples to breastfeeding infants.
  10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or birth center.

The Ten Steps to Successful Breastfeeding form the basis of the Baby-Friendly Hospital Initiative, a worldwide breastfeeding quality improvement project created by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF).

Baby-Friendly hospitals and birth centers also uphold the International Code of Marketing of Breast Milk Substitutes by offering parents support, education, and educational materials that promote the use of human milk rather than other infant food or drinks, and by refusing to accept or distribute free or subsidized supplies of breastmilk substitutes, nipples, and other feeding devices.

For more information about the upcoming events,call the OB Unit at 928-283-2501.